Sports Management Executive Experience

Go Beyond the Classroom. Experience the Business of Sports.

Most students interested in sports management study theories of leadership, marketing, contracts, and organizational behavior. Few have the opportunity to learn directly from professionals who have worked in the industry and understand what it takes to build a successful career.

The Sports Management Executive Experience, led by Dr. Yardan W. Shabazz and Michael Chamblain, bridges that gap.

Together, they provide students with an insider's perspective on sports management, athlete representation, career development, professional communication, contract negotiations, branding, networking, and the realities of working in one of the world's most competitive industries.

Participants don't simply attend a lecture—they actively engage in case studies, negotiations, branding exercises, and executive-level communication activities that mirror real-world challenges faced by sports professionals.

The experience concludes with a signature capstone challenge in which participants present and pitch directly to a professional athlete, applying the persuasive communication, branding, and business strategies they have learned throughout the program.

Whether students aspire to become sports agents, athletic administrators, executives, marketers, broadcasters, entrepreneurs, or team owners, this experience equips them with practical skills that extend far beyond the sports industry.

Participants Learn

• Sports agency fundamentals

• Athlete representation

• Contract negotiations

• NIL opportunities

• Personal branding

• Leadership communication

• Professional networking

• Interview strategies

• Career development

• Executive presentation skills

• Persuasive communication

• Business ethics in sports

• Team ownership perspectives

• Sports entrepreneurship

Virtual Executive Session

60–75 Minutes

$2,500

Includes

• Live presentation

• Interactive Q&A

• Digital resources

• Career roadmap

• Up to 150 participants

Half-Day Campus Experience

Approximately four hours

$5,500

Includes

• Two instructional sessions

• Interactive activities

• Case studies

• Q&A

• Professional athlete simulation

Signature Full-Day Executive Experience

Our flagship offering

6–7 hours

$8,500–$10,000

Includes

• Complete immersive experience

• Multiple instructional modules

• Group activities

• Negotiation exercises

• Branding activities

• Executive communication training

• Athlete pitch competition